ET Money, owned by Times Internet (a subsidiary of Bennett Coleman & Co. Ltd.), ek Indian fintech aur wealth management platform hai jo 2015 mein Mukesh Kalra ne found kiya tha. Initially launched as Smartspends, yeh app 2016 mein ET Money ke roop mein rebranded hua. Headquartered in Gurugram, Haryana, ET Money ne 7 million+ users ke saath India ke top personal finance apps mein apni jagah banayi hai. As of March 2022, isne $3 billion (₹22,500 crore) worth ke investments manage kiye hain, aur June 2024 mein 360 ONE WAM ne isse ₹366 crore mein acquire kiya.
ET Money ka mission hai to simplify the financial journey of retail consumers. Yeh app direct mutual funds, stocks, insurance, fixed deposits, National Pension Scheme (NPS), aur UPI-based payments ko ek platform par laata hai. Iske user-friendly interface aur zero-commission model ne isse beginners se lekar seasoned investors tak ke liye popular banaya hai. The app supports multiple Indian languages like Hindi, English, Tamil, aur more, ensuring accessibility across diverse audiences.
Key Features of ET Money
ET Money ke diverse features isse ek versatile financial companion banate hain. Let’s explore its key offerings:
1. UPI Payments
ET Money UPI (Unified Payments Interface) ke through instant money transfers offer karta hai, jo NPCI dwara supported hai. Aap Virtual Payment Address (VPA), mobile number, ya QR code use karke kisi bhi person ya merchant ko pay kar sakte hain without needing bank details like IFSC code.
For example, agar aapko apne colleague ko ₹1000 bhejne hain, toh ET Money app mein unka VPA (jaise @etmoney) ya mobile number enter karein, amount daalein, aur UPI PIN ke saath transaction seconds mein complete ho jayegi. Yeh feature seamless aur secure hai, aur Google Pay integration ke saath users mutual fund investments bhi directly UPI se kar sakte hain.
2. Direct Mutual Fund Investments
ET Money ka flagship feature hai zero-commission direct mutual funds. Regular mutual funds ke unlike, direct plans mein koi agent commission nahi hota, resulting in up to 1% higher returns annually. Yeh compounding ke through long-term mein significant wealth create karta hai. For instance, ₹7200 monthly SIP over 25 years direct plans ke saath ₹25 lakh extra returns de sakta hai.
The app offers a Fund Report Card jo mutual funds ko return consistency, risk-adjusted returns, aur stability ke basis par evaluate karta hai. Yeh feature beginners ke liye fund selection ko easy banata hai.
3. ET Money Genius
Launched in January 2022, ET Money Genius ek premium subscription-based service hai jo personalized investment recommendations, in-depth portfolio analysis, aur proprietary stock aur mutual fund strategies provide karta hai. Yeh service quantitative models aur risk appetite ke basis par tailored plans offer karta hai. Users ko market conditions ke according periodic rebalancing bhi milta hai, though some users ne frequent rebalancing ki demand ki hai for faster response to market shocks.
4. Stocks and Multi-Asset Portfolios
ET Money stocks trading aur expert-curated multi-asset portfolios bhi offer karta hai. Iske momentum-based strategy ke through har week ke first business day par two stock buy recommendations di jati hain. Multi-asset portfolios mutual funds, stocks, aur gold jaise assets ko combine karte hain to diversify risk aur optimize returns. Yeh feature high-risk, high-reward investors ke liye ideal hai.
5. Fixed Deposits (FDs)
ET Money Bajaj Finance ke saath partnership mein high-return fixed deposits offer karta hai, with assured returns up to 8.60%—traditional bank FDs se zyada. Yeh FDs flexible tenures (12 to 60 months) aur senior citizens ke liye higher rates ke saath aate hain. SmartDeposit, powered by Reliance Mutual Fund, savings account balances par higher interest deta hai.
6. National Pension Scheme (NPS)
ET Money hassle-free NPS account opening aur contributions (SIP ya lump sum) ki facility deta hai. Existing investors apne PRAN (Permanent Retirement Account Number) ke through contribute kar sakte hain. Yeh feature retirement planning ke liye perfect hai, with tax benefits under Section 80C aur 80CCD.
7. Expense Tracking and Bill Management
ET Money ka AI-driven expense tracker SMS data ke through transactions ko automatically categorize karta hai (e.g., food, travel, bills). Yeh feature spending patterns ko monitor karta hai aur overdue bills ke liye reminders bhejta hai, ensuring timely payments. Users ko portfolio health reports bhi milte hain jo hidden risks identify karte hain.
8. Insurance and Loans
ET Money health, term, aur motor insurance policies offer karta hai, with easy purchase aur renewal options. Iske saath hi, platform instant personal loans ke liye lending institutions se connect karta hai, offering quick disbursals aur competitive rates. Yeh feature urgent financial needs ke liye useful hai.
9. Tax Saving Maximiser
ET Money ka Tax Saving Maximiser tool users ko ELSS, NPS, health insurance, aur term insurance ke through up to ₹78,000 tax savings ke opportunities identify karne mein madad karta hai. Yeh tool tax planning ko simplify karta hai, especially for salaried individuals.
10. Financial Calculators
ET Money SIP, retirement, aur goal-based calculators provide karta hai jo users ko apne financial milestones plan karne mein help karte hain. For example, SIP calculator future returns project karta hai, jabki retirement calculator corpus estimation deta hai.
How to Get Started with ET Money
ET Money ko set up karna aur use karna beginner-friendly hai. Here’s a step-by-step guide:
Step 1: Download the App
ET Money app Google Play Store ya Apple App Store se download karein. Yeh Android (requires Android 5.0+) aur iOS (requires iOS 14.0+) devices par available hai.
Step 2: Register
App open karke apne mobile number ya Google account se sign up karein. OTP verification ke baad aapka account create ho jayega.
Step 3: Link Bank Account for UPI
UPI payments ke liye, ‘UPI’ section mein jayein aur apna bank account link karein. App automatically bank details fetch karega, aur aapko UPI PIN set karna hoga.
Step 4: Complete KYC
Investments aur full access ke liye Aadhaar-based KYC mandatory hai. Aap Aadhaar, PAN, ya other documents use karke online KYC complete kar sakte hain. ET Money’s Aadhaar-based SIP payment feature (launched in April 2021) automatic payments ko simplify karta hai.
Step 5: Start Exploring
Ab aap UPI payments, mutual fund investments, stocks, FDs, NPS, expense tracking, aur more manage kar sakte hain. App ka intuitive interface navigation ko seamless banata hai.
Benefits of Using ET Money
ET Money ke use karne ke multiple advantages hain jo isse India ke top finance apps mein se ek banate hain:
1. Zero-Commission Model
Direct mutual funds ke through users up to 1% extra returns annually earn kar sakte hain, jo long-term wealth creation ke liye significant hai. Yeh model transparency aur cost-efficiency promote karta hai.
2. User-Friendly Interface
ET Money ka clean, uncluttered design beginners aur experienced investors dono ke liye accessible hai. Home screen par total investment value aur spending snapshot ek glance mein dikhta hai.
3. Comprehensive Financial Tools
Expense tracking, portfolio health reports, tax saving tools, aur financial calculators ek holistic financial management experience dete hain. Yeh tools data-driven decisions ko enable karte hain.
4. Personalized Investing
ET Money Genius aur Investor Personality feature users ke risk tolerance aur goals ke basis par tailored investment plans provide karte hain, making investing more strategic.
5. Security
ET Money bank-level security aur top encryption techniques use karta hai to protect user data. Direct fund transfers from bank to mutual fund accounts ensure transparency aur safety.
Challenges and User Feedback
Despite its strengths, ET Money ke kuch challenges bhi hain jo users ne report kiye hain:
1. Recent UI Updates
2024 ke updates ke baad kuch users ne new UI ko less user-friendly bataya hai. Portfolio breakup (sector-wise, market cap-wise) jaise features remove ya Genius paywall ke peeche daal diye gaye, jo frustrating hai.
2. Genius Membership Cost
Genius membership ke benefits compelling hain, lekin monthly subscription fee budget-conscious users ke liye deterrent ho sakta hai. Users ko free features ke comparison mein value assess karna padta hai.
3. Customer Support
Customer service experiences mixed hain. Kuch users ne prompt support ki taareef ki, jabki doosron ne delays ya unresolved queries report kiye. 24/7 support ki kami ek drawback hai.
4. Limited Stock Trading Features
Stock trading options available hain, lekin dedicated platforms jaise Zerodha ya Upstox ke comparison mein features basic hain. Advanced traders ko zyada tools ki zarurat ho sakti hai.
ET Money team regulatory changes (like SEBI’s EOP aur RIA frameworks) ke wajah se feature segregation aur UI updates ka justification deti hai, aur user feedback ke basis par improvements la rahi hai.
ET Money vs. Money View vs. Paytm vs. Google Pay vs. PhonePe
Since the user previously asked for articles on Money View, Paytm, Google Pay, and PhonePe, here’s a quick comparison:
|
Feature |
ET Money |
Money View |
Paytm |
Google Pay |
PhonePe |
|---|---|---|---|---|---|
|
UPI Payments |
Instant, QR code support |
Instant, QR code support |
Instant, QR code support |
Instant, QR code support |
Instant, QR code support |
|
Recharges & Bills |
Limited to bill reminders |
Mobile, DTH, utility bills |
Mobile, DTH, 100+ billers |
Mobile, DTH, utility bills |
Mobile, DTH, 70+ billers |
|
Investments |
Direct MFs, stocks, FDs, NPS |
Gold, FDs |
Gold, MFs, FDs, insurance |
Gold, limited MFs |
Gold, MFs, insurance |
|
Loans |
Instant loans via partners |
Personal loans (₹5K-₹10L) |
Postpaid, personal loans |
Not available |
Not available |
|
Unique Features |
Genius, Fund Report Card, Tax Saving Maximiser |
AI expense tracking, credit score |
Paytm Wallet, Paytm Mall |
UPI Circle, Insights tab |
UPI Circle, PhonePe Wallet |
|
Fees |
Genius subscription, no commission on MFs |
Loan processing fees (2-8%) |
Nominal fees on recharges, bills |
1% on credit card bill payments |
Nominal fees on recharges, UPI |
|
User Interface |
Clean, recently less intuitive |
Clean, elegant |
Feature-rich, slightly complex |
Clean, minimalistic |
Slightly cluttered |
ET Money apne zero-commission mutual funds aur comprehensive wealth management tools ke saath unique hai. Money View loans aur expense tracking mein strong hai, Paytm e-commerce aur wallet ke liye popular hai, Google Pay simplicity ke liye, aur PhonePe versatility ke liye. Choice user ke financial goals par depend karta hai.
ET Money and the Digital India Movement
ET Money ne Digital India initiative mein transformative role play kiya hai. Direct mutual funds aur UPI payments ke through isne financial inclusion ko badhava diya, especially Tier-2 aur Tier-3 cities mein. Iske educational resources aur tax-saving tools ne financial literacy ko promote kiya hai. With over 2 crore investment orders processed aur ₹30,000 crore+ investments managed, ET Money India ke fintech landscape ka key player hai.
Handling Wrong Transactions
Agar aap galti se wrong person ko payment bhej dete hain ya transaction fail ho jati hai, toh ET Money ke guidelines follow karein:
-
Check Transaction Status: App ke ‘Transaction History’ section mein details check karein. ‘Pending’ status ke liye 24-48 hours wait karein.
-
Contact Bank: Wrong payment ke case mein, bank se contact karein aur Unique Transaction Reference (UTR) number ke saath chargeback request raise karein.
-
Raise a Ticket: ET Money app ke ‘Help’ section ya help@etmoneycare.com par complaint file karein. Team typically jaldi respond karti hai, lekin complex issues mein delay ho sakta hai.
Future of ET Money
Post its acquisition by 360 ONE WAM in June 2024, ET Money ka future bright dikhta hai. The company new investment products, enhanced AI-driven tools, aur global expansion par focus kar raha hai. Genius membership ko aur accessible banane aur stock trading features ko strengthen karne ki plans hain. As a SEBI-registered platform (INA100006898), ET Money trust aur innovation ke saath India ke wealth management space mein lead karega.
Conclusion
ET Money ne wealth management aur digital payments ko ek seamless platform par integrate karke Indian investors ke liye game-changing solution provide kiya hai. Iske zero-commission mutual funds, personalized Genius service, UPI payments, aur comprehensive financial tools isse ek must-have app banate hain. Recent UI changes aur premium feature paywalls jaise challenges ke bawajood, ET Money ka impact aur popularity undeniable hai.
